Tuesday, 24 February 2015

Production Company Logo Research

I went into google and typed in 'thriller production company logos' and many results came up, here is an example of just a few; 











All of these logos have a dark background. This is a good colour choice as it as to the mystery and tension that is in thriller films. The dark background helps to create enigma, a key factor within thriller films. It helps to grip the audience and keep them wondering from the start. 3 of the 8 logos have the colour red include within their logo. This is a very good choice of colour as red stands for blood and danger, two factors that are usually incorporated in thriller films.

I then went on to look at what big Hollywood production company logos looked like;



All of the big Hollywood production company logos have a unique design with a catchy name and bright colours to catch the audience's eye. They are all quite simple swell. None of the designs are over complicated or packed with images or words. the simplicity of the logos is what makes them eye catching and memorable to the audience.
However, these of course were not the first designs that the production company would have come up with. They would have gone through many different designs, changing them every single time, even if the change was drastic or only small. The final designs, in some cases, would be totally different to the initial idea. The companies would have to ensure that the logo they would like to use, they can actually use, by making sure that the image they would like is not copyright, or by designing their own image.
The design of the logos have also changed over the years. The companies would have published a logo, but as the years progress, so do the logos…

Progression of the 20th Century Fox Logo:
1935-1960s

1935-1966  


1953-1987



1981-1994


1994-2010



2009-2013





2013-Present



This link shows the progression of the 20th Century Fox logo and why and how the production had to change the logo:  http://logos.wikia.com/wiki/20th_Century_Fox




I then went on to look at Independent production company logos…
















The independent production company logos are a lot simpler then the big hollywood ones. They also have a lot less colour than the hollywood ones. Even though they are a lot simpler than the hollywood logos, this is what ultimately makes them very mysterious and eye catching. The lack of colour also does not draw the audience's attention away from the design and writing itself. Even though they are just independent logos, they still have to make sure that their designs are unique and whatever pictures they would like to use are not copyright or are original.
























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