The target audience for our film opening is teenagers and young adults. We decided this because our main character, the protagonist is a teenage girl and we felt that the audience would be able to relate to her more. The certificate for our film would be a 15.We decided this as even though there may be some violence and some tense scenes we thought making the film have a certificate of 12 wouldn't be appropriate as it contains some violence and abusive scenes. Having the main protagonist as a young female allows audience members to connect and relate to her more.
We also did a questionnaire and found out that more boys would rather go see a thriller than girls, however this also depended on which gender played the main role. If a girl was playing the main role, more girls would more likely go see the film, whereas if the main role was a man, more boys would go see the film. Because of this, we didn't want to make our thriller seem too feminine as we had a female lead, hence why we included the idea of a male antagonist and that the girl was in danger because of him.
We attracted our audience by having a female lead, but a male antagonist, who is dark and suspicious. We also attracted our audience through clothing. Our main character is a young trendy girl, wearing converse and an arctic monkeys top, which already tells the audience what music she is into and what type of person she may be. 
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